Training for Marketing Teams | In-House Marketing Team Training

Custom Marketing Team Trainings

Want to build the skillsets of your team and looking for more value-added than a generic marketing conference? Consider a custom training for your team in Influencer Marketing, SEO, PPC/Paid Social, or Growth and Performance Marketing.

My training results speak for themselves. In 2021, 100% of corporate trainees rated The Vander Group’s training product as “directly applicable” to their role and recommend it to their colleagues.

GET STARTED WITH CUSTOM MARKETING TEAM TRAININGS

INFLUENCER MARKETING TRAINING

Influencer advertising can be incredibly successful or a giant money pit. Largely, the success or failure of these efforts depends on your team’s deep, nuanced, understanding of the influencer landscape.

For companies that want to learn how to maximize the selling power of influencers, but don’t want the long-term commitment of agency retainers, this training will teach you the how, why, and practical applications of influencer marketing and advertising. This fully customized team training provides a strong foundation of how to choose the right influencer for the right campaign (organic or otherwise), learn how to decide who is worth the money (or not), how to project campaign spend, KPIs and outcomes and most importantly avoid those costly six-figure FTC fines.
This training is for your team if you:
• Know influencer marketing has potential in your business but can’t see the path forward
• Don’t want to use expensive agencies to manage your campaigns, and would rather invest in your internal team
• Have a team that wants to learn about influencer marketing and advertising, but needs some practical hands-on help on how to get started and launch their first campaign

SEO TEAM TRAINING

For organizations that want to build internal skill sets while moving away from costly agency dependency, this training, that is completely customized to your company and industry, is the foundation that will build long-term, profitable, in-house organic search capability.

SEO is a complicated mix that has the potential to be a brand’s most profitable owned marketing channel, if only they could get it right!
SEO is most impactful when practical applications match industry best practice. It may seem impossible to keep up with all the hot tech and fanfare around algorithm updates, but as we master the foundations of search and user intent together, you’ll understand, and know how to implement, SEO that will drive profitable marketing investment. You’ll leave with a wide lens of cross-channel marketing, and a nuanced understanding of SEO, with hard skills to assess and fix your own website issues and find opportunities in search, and with a website audit done together to put the team’s new skills to the test (and create a punch list for your site growth and optimization).
This training is most appropriate for your team if:
• You’re using an agency and getting some results but it’s too expensive to maintain long term
• You want to do SEO and have team members with interest but little practical experience
• You’re “doing SEO” and getting nowhere and need a tactical and strategic path forward
• You think that a training customized for your business needs and goals will be more successful than a general conference

PPC/PAID SOCIAL TRAINING

With a training customized to your business and your team’s experience, I’ll take you through best-in-class strategy, structure and execution to transition your paid search and social campaigns in-house.

Paid channels like Google ads and social media can be a great way to acquire customers and reach new audiences. The required high dollar investment for ad agencies also known as “minimum spend” has become a huge barrier to running successful campaigns and can feel out of reach for smaller companies. This training was designed to help your team learn how to navigate the ever-changing process of running ad campaigns; reduce your dependency on external agencies and better utilize your financial resources by developing proficiency in-house.
This training is best for your team if you:
• Know paid search and social could (or should!) work for your business, but can’t seem to get the right campaigns or structure in place
• Are tired of paying agency or consultant fees to manage what you know your team could do in house
• Have a team eager to learn how to manage successful paid search and social campaigns, but want a custom training option over a generic conference

GROWTH MARKETING TRAINING

In this training I’ll teach you how to think about growth and performance marketing through a strategic lens, as well as teach tactical channel management.

Growth marketing is a difficult space to master, and even harder to hire for from the outside. So much of growth and performance marketing is training people to see and think about the digital landscape creatively.
Using both theory and practice, this growth-focused training covers how to structure organizational skill sets, best practices for hiring internal staff and freelancers, and includes an overview of key growth and performance channels within retention and acquisition.
This training is the best fit for your team if you:
• Are a Marketing Manager responsible for hiring + oversight of a marketing team, but you are not specialized in growth & performance marketing
• Have experienced (or currently are) revenue growth friction and/or increased “high performing” employee turnover
• Need to develop a proper marketing team structure to strategically hire for a variety of skill sets without breaking the budget
• Want guidance and support from an experienced growth marketer who has hired the people, managed the initiatives, and delivered the results you desire.