Beauty Industry Marketing Consulting

You help people look and feel their best. I help you grab their attention.

Knowing how and when to show up for your customers in the digital world can feel overwhelming and complicated. But it doesn’t need to be. As a beauty industry marketing consultant, I’m here to guide you and find new opportunities, letting you focus on what you do best.

From mass market to prestige and luxury beauty brands, I know how to get customers’ attention. I have over a decade of experience as a beauty marketing consultant so you can feel confident in my approach and results. Though I work with brands all over the world, my clients are most concentrated in North America and European regions.

GET STARTED WITH GROWTH MarketiNG FOR BEAUTY BRANDS

Rachel is a true extension of our core RoC team; she is a pleasure to work with and has such a “can do” attitude. She has been an integral part of our Tik Tok strategy and paid execution. Rachel goes above and beyond with understanding our performance from Day 1 to Day 100, and strives to improve ROAS through the entire campaign while bringing us on the journey every step of the way to ensure alignment. She is one of the most reliable colleagues I know – there is no doubt in my mind that when she confirms our campaign logistics and details, that she will deliver and launch with exceptional execution.

– Britni Rosato, Executive Director of Marketing, RoC Skincare North America

I worked with Rachel over the past year and a half activating the most successful media campaigns on RoC Skincare. It is Rachel's meticulous attention to detail, media knowledge and willingness to continuously trial and learn that resulted in successful media campaigns that doubled and tripled digit growth in our sales during campaign periods. I particularly enjoyed working with Rachel as she was always available to help, always so quick to take action when needed (sense of urgency is one of her highest qualities!) and I learnt so much from her. She is also so personable which made it such a pleasure working with her. I feel very lucky on a professional and personal level to have worked with Rachel and I look forward to the next time we work together again.

– Myriam Nissim, Head of Marketing of Marketing, RoC Skincare EMEA

SEE MORE CLIENTS & TESTIMONIALS

SEARCH ENGINE OPTIMIZATION (SEO) FOR Beauty BRANDS

Marketing for the beauty industry isn’t easy—it’s a crowded space, so how do you stand out? With a well-optimized website, you can say goodbye to online obscurity and increase your visibility.

Your customers have an abundance of choices for beauty products and services when they start searching online. So how do you stand out in a crowded space? I work with our clients to build effective long term search engine marketing programs that grow their beauty businesses and set them up for long-term, sustainable success on a channel they own: their website.
Whether you’re looking to diversify your existing SEO strategy, fix persisting issues, scale your traffic, or integrate your SEO and content strategies, I work with your internal team and vendors to identify and prioritize the high-impact areas to increase your search visibility and rankings. I specialize in search engine strategy for the beauty industry, and have built best-in-class SEO for multi-national beauty brands.
I’ll complete thorough audits of your website to ensure that they’re structured correctly for both search engine readability and easy navigation for your users. I’ll put together detailed keyword research and content analysis to identify gaps in the market for your products, as well as finding your highest performing pages and working to improve them and scale their traffic. I can also work with you to research your competitors, assessing how you measure up and what opportunities are available for you to take advantage of. Looking to diversify your beauty brand editorial content? I’ll assess where your effort is best spent to grow your traffic and viewership.
I’ll also work with you to identify and fix any technical issues with your website that could be damaging your ranking potential, and test new optimization techniques as algorithms change and evolve to ensure that your site is performing at the highest level. I’ll develop ongoing strategies to improve your overall site conversion rate, assessing where potential customers are dropping off and finding solutions to ensure that you close the sale more often.

PAY PER CLICK ADVERTISING (PPC) FOR Beauty BRANDS

From product launches to new store locations, I’ll help you get in front of those looking for their next beauty essential.

I use heavily-researched targeting and a deep understanding of your audience persona, purchase patterns, and consumer behavior to build effective and impactful paid advertising campaigns on Google, Instagram, and TikTok.
I can work with you to take a campaign from start to finish: I’ll complete keyword research upfront and structure your campaign on the backend to ensure optimal performance. My campaign action plan is straightforward: I go into your existing account to review what has been done already, what’s worked, and where we could see growth through an improved strategy. I’ll look at top performing keywords, analyze ad copy, and review key performance indicators [such as conversion rate, clicks, and cost per new acquisition] to create a plan to reach highly targeted consumers ready to book travel or experiences. Need new ads? I’ll write them. Need better keywords? I’ll find them. Want to test into new ad types and opportunities? I’m here to guide you through it.
I will help you understand your real-time analytics and PPC performance, and work with you to effectively manage your paid digital budget, for a strong return on investment.

Influencer Marketing FOR Beauty BRANDS

People buy from people. I’ll work with you to invest in influencers who can promote your brand to new audiences authentically.

I’ll help you put together influencer advertising strategies and run your campaigns that build your community to bring in additional sales and increase your visibility to new, interested audiences. From media buying and influencer sourcing to KPI projects and ad management, working with a beauty influencer consultant.
I don’t only look at follower counts when it comes to finding influencers to work with your beauty brand. I meticulously analyze their aesthetics, values, and engagement metrics to find individuals who can seamlessly integrate promotion of your beauty products to connect with your target audience. From there, we’ll work together to narrow the list down to those who have the highest potential for ad success and run a tailored advertising campaign.